Riya Melody Orchestra Body Spray Deodorant For Unisex Body Spray for Men and Women Skin Friendly Pack Of 3 150ml Each Spicy

Riya Melody Orchestra Body Spray Deodorant For Unisex Body Spray for Men and Women Skin Friendly Pack Of 3 150ml Each Spicy

Key Features: - Long-lasting fragrance - Skin-friendly formula - Pack of 3 for value - Spicy scent suitable for both men and women
For whom: This body spray deodorant is suitable for both men and women who are looking for a long-lasting and skin-friendly fragrance that can be used daily.
Pros: - Spicy scent is appealing to both genders - Long-lasting formula ensures all-day freshness - Skin-friendly ingredients are gentle on the skin
Cons: - Some may find the scent too strong - Pack of 3 may be too much for those who prefer variety

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150ml pack size and spicy fragrance align well with Indian consumer preferences.	Business Standard, India Today
Brand Strength	20	10	Riya Melody is a recognized brand in the Indian fragrance market.	TOI, Hindu
Category Momentum	20	15	Growing demand for unisex body sprays in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 3, appealing to price-conscious Indian consumers.	Livemint, Business Line
Competition	10	6	Facing moderate competition from established and emerging body spray brands in India.	Financial Express, CNBC
Use-case Advantage	5	5	Versatile unisex product suitable for both men and women in diverse settings.	Outlook, Economic Times
Final Market Score	100	66/100 (3.30/5)	Riya Melody Orchestra Body Spray holds a strong position in the growing Indian unisex body spray market.

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