Nautica Rose Island Fragrance Mist for Women 250ml

Nautica Rose Island Fragrance Mist for Women 250ml

Nautica Rose Island Fragrance Mist is a refreshing and light scent that captures the essence of a tropical paradise. With notes of rose, jasmine, and ocean breeze, this fragrance will transport you to an island getaway with just one spritz.

Key Features:
- Refreshing and light fragrance
- Long-lasting scent
- Perfect for daily wear or special occasions
- Comes in a convenient 250ml bottle
- Inspired by the beauty of a tropical island

For whom:
This fragrance mist is perfect for women who enjoy fresh and floral scents that remind them of the beach and the ocean. It is ideal for daily wear or for special occasions when you want to feel like you're on vacation.

Pros:
- Light and refreshing scent
- Long-lasting fragrance
- Convenient size for on-the-go use
- Affordable price point

Cons:
- The scent may be too floral for those who prefer more subtle fragrances
- Some may find the bottle size to be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The fragrance and size of the product align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	Nautica is a well-known brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Body sprays & mists are gaining popularity in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Facing strong competition from established and emerging brands in the segment.	IRI
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Nautica Rose Island Fragrance Mist is well-positioned in the growing Indian body sprays & mists market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
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