Guess Bella Vita Rosa Fragrance Mist 250ml

Guess Bella Vita Rosa Fragrance Mist 250ml

About Product: Bella Vita Rosa Fragrance Mist is a luxurious and refreshing mist that leaves a long-lasting, floral scent on your skin. It is perfect for everyday use or for special occasions.

Key Features: - Size: 250ml - Fragrance: Rose - Long-lasting scent - Refreshing mist

For whom: This fragrance mist is suitable for anyone who enjoys floral scents and wants to add a touch of luxury to their daily routine. It is perfect for those who want to feel refreshed and uplifted throughout the day.

Pros: - Long-lasting scent - Refreshing mist - Adds a touch of luxury to your routine

Cons: - Some may find the floral scent too strong - May not be suitable for those who prefer lighter scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The fragrance mist offers a unique and long-lasting scent suitable for Indian consumers.	Kantar
Brand Strength	20	18	Guess is a well-known international brand with strong appeal in India.	Euromonitor
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the body sprays & mists segment in India.	IRI
Use-case Advantage	5	3	Versatile product suitable for daily use and special occasions.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Guess Bella Vita Rosa 250ml Fragrance Mist offers a compelling blend of brand strength, unique features, and competitive pricing in a growing market.

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