Fila Men Fresh Body Spray 250 Ml

Fila Men Fresh Body Spray 250 Ml

Key Features: - Long-lasting fragrance - Masculine scent - Convenient spray bottle

For whom: This body spray is perfect for men who want to smell fresh and confident all day long. The masculine scent is suitable for any occasion, whether it's for work or a night out.

Pros: - Long-lasting fragrance - Convenient spray bottle for easy application - Masculine scent that appeals to men of all ages

Cons: - Some users may find the scent too strong for their liking - The bottle may be a bit bulky for travel purposes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and masculine scent aligns with Indian consumer preferences.	Business Standard, Livemint
Brand Strength	20	10	Fila is a recognized brand in the Indian market.	TOI, Hindu
Category Momentum	20	15	Growing demand for body sprays in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Mint
Competition	10	6	Facing competition from established and emerging brands in the segment.	Business Standard, ET
Use-case Advantage	5	5	Offers a refreshing and long-lasting fragrance for daily use.	TOI
Final Market Score	100	66/100 (3.30/5)	Fila Men Fresh Body Spray 250ml offers a competitive option in the Indian body spray market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—