Carlton London New Love Body Mist Long Lasting Fragrance Body Spray for Women 250 ML Refreshing and Long Lasting Fragrance Mist

Carlton London New Love Body Mist Long Lasting Fragrance Body Spray for Women 250 ML Refreshing and Long Lasting Fragrance Mist

Key Features: - Long-lasting fragrance - Refreshing body mist - 250 ML size - Suitable for women
For whom: This body mist is perfect for women who want to stay fresh and fragrant all day long. Whether you're heading to work, a day out with friends, or a special occasion, this body mist will keep you smelling great.
Pros: - The long-lasting fragrance ensures you stay fresh all day. - The refreshing scent is perfect for any time of the day. - The 250 ML size is perfect for carrying in your bag for on-the-go touch-ups.
Cons: - Some may find the scent too strong for their preference. - The spray mechanism may not always distribute the product evenly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 250 ML size and long-lasting fragrance cater well to Indian consumer preferences.	India Today, Hindustan Times
Brand Strength	20	18	Carlton London is a well-established brand in India with strong consumer trust.	The Economic Times, Livemint
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar body mists in the market.	The Hindu, Financial Express
Competition	10	8	Facing moderate competition from other established body mist brands in India.	The Times of India, Business Today
Use-case Advantage	5	5	Offers a refreshing and long-lasting fragrance suitable for daily use.	Outlook, The Tribune
Final Market Score	100	76/100 (3.80/5)	Carlton London New Love Body Mist is well-positioned in the competitive Indian body sprays & mists segment.

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