Zum Mist Room and Body Spray Lemongrass 4 fl oz

Zum Mist Room and Body Spray Lemongrass 4 fl oz

The Zum Mist Room and Body Spray in Lemongrass is a versatile product that can be used to freshen up any room or as a body spray for a refreshing burst of scent.

Key features of this product include its all-natural ingredients, including essential oils, which provide a clean and invigorating scent without any artificial fragrances or harsh chemicals.

This spray is perfect for anyone looking to uplift their space or themselves with a citrusy and energizing aroma. It is especially great for those who appreciate natural and organic products that are gentle on the skin and the environment.

Pros of the Zum Mist Room and Body Spray include its long-lasting scent, versatility in use, and the fact that it is cruelty-free and made in the USA.

Cons may include the relatively small size of the bottle (4 fl oz) and the higher price point compared to conventional air fresheners.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemongrass scent aligns with Indian consumer preferences for natural fragrances.	IndiaRetailing, Business Standard
Brand Strength	20	18	Zum Mist known for quality and natural ingredients.	Brandwatch, Forbes
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday, The Economic Times
Competition	10	8	Facing moderate competition from local and international brands in the segment.	BusinessLine, Livemint
Use-case Advantage	5	5	Versatile product suitable for both rooms and body use.	IndiaMart
Final Market Score	100	76/100 (3.80/5)	Zum Mist Lemongrass 4 fl oz offers a strong value proposition in the growing Indian body sprays & mists market.

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