Riya Unisex Perfume Body Spray 200ml Fresh

Riya Unisex Perfume Body Spray 200ml Fresh

Riya Unisex Perfume Body Spray is a refreshing and long-lasting fragrance that leaves you feeling confident all day long. With its 200ml size, it is perfect for everyday use and easy to carry with you wherever you go.

Key Features: - Long-lasting fragrance - Refreshing scent - Unisex - Convenient 200ml size - Easy to carry

For whom: This perfume body spray is suitable for both men and women who appreciate a fresh and long-lasting fragrance. It is perfect for daily wear and can be worn for any occasion.

Pros: - Refreshing scent - Long-lasting fragrance - Unisex - Convenient size

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 200ml size and fresh fragrance cater well to Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Riya is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Body sprays & mists are gaining popularity in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from both local and international brands.	Nielsen
Use-case Advantage	5	5	Offers long-lasting freshness suitable for daily use in Indian climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Riya Unisex Perfume Body Spray 200ml Fresh is well-positioned in the Indian market with strong brand presence and competitive pricing.

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