July Dear Me Body Mist Spray Fresh Zesty Citrusy Grapefruit 150 ML Fine Fragrance Body Spray Long Lasting Perfume Spring Dew Technology Natural Ingredients IFRA Certified

July Dear Me Body Mist Spray Fresh Zesty Citrusy Grapefruit 150 ML Fine Fragrance Body Spray Long Lasting Perfume Spring Dew Technology Natural Ingredients IFRA Certified

Key Features: - Fresh and zesty citrusy grapefruit scent - Long-lasting perfume with Spring Dew Technology - Made with natural ingredients - IFRA certified for safety and quality
For whom: This body mist spray is perfect for anyone who loves a refreshing and energizing citrus fragrance. It is suitable for all genders and ages, making it a versatile option for daily use.
Pros: - The grapefruit scent is invigorating and uplifting - Long-lasting formula ensures you stay fresh all day - Natural ingredients are gentle on the skin - IFRA certification provides peace of mind in terms of quality and safety
Cons: - Some may find the citrus fragrance too strong - The spray bottle may be prone to leaking if not handled carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique technology and natural ingredients stand out	Business Standard, India Today
Brand Strength	20	10	Established brand with loyal customer base	TOI, Hindu
Category Momentum	20	15	Growing demand for body sprays in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products	Outlook, Business Line
Competition	10	6	Facing strong competition from established brands	Livemint, Financial Express
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use	ThePrint
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong market potential in the body sprays segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—