DKNY Be Delicious Orchard Body Mist for Women 250ml

DKNY Be Delicious Orchard Body Mist for Women 250ml

DKNY Be Delicious Orchard Body Mist is a refreshing and invigorating fragrance for women that captures the essence of a vibrant and lush orchard. The light and airy mist leaves a subtle but long-lasting scent on the skin, perfect for everyday use.

Key Features:

- Fruity and floral scent with notes of apples, flowers, and woods
- Long-lasting fragrance that is not overpowering
- Easy-to-use spray bottle for convenient application

For whom:

This body mist is perfect for women who enjoy fresh and fruity scents that are not too strong. It is ideal for everyday wear and can be used anytime, anywhere.

Pros:

- Light and refreshing scent
- Long-lasting fragrance
- Convenient spray bottle

Cons:

- Some may find the scent too subtle
- May need to reapply throughout the day for a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of the product align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	DKNY is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the body spray segment in India.	GfK
Use-case Advantage	5	3	Offers a unique fragrance that appeals to Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	DKNY Be Delicious Orchard Women's Body Mist 250ml is well-positioned in the Indian body sprays & mists market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—