Charlie Body Fragrance Pink 75ml

Charlie Body Fragrance Pink 75ml

About Product: Charlie Pink Body Fragrance is a refreshing and feminine scent that is perfect for everyday wear. It has a light and floral aroma that is sure to uplift your mood and boost your confidence.

Key Features: - Long-lasting fragrance - Convenient 75ml size for on-the-go use - Affordable price point - Delicate pink bottle adds a touch of femininity to your vanity

For whom: Charlie Pink Body Fragrance is designed for women who enjoy soft and floral scents. It is suitable for all ages and can be worn in any season.

Pros: - Affordable - Light and refreshing scent - Ideal for everyday wear

Cons: - May not be long-lasting for all-day wear for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	75ml size and fragrance profile align well with Indian consumer preferences.	Livemint, Business Today
Brand Strength	20	18	Charlie Pink is a well-established brand in the Indian market.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Body sprays & mists trending upwards in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar body sprays in the market.	Financial Express, CNBC TV18
Competition	10	8	Facing moderate competition from other established body spray brands.	The Economic Times, Hindu Business Line
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use.	Mint, Business Standard
Final Market Score	100	76/100 (3.80/5)	Charlie Pink Body Fragrance 75ml holds a strong position in the competitive Indian body sprays & mists segment.

Factor	Rating (out of 5)	Notes
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