Cetaphil Optimal Hydration Body Spray Moisturizer 207ml Lightweight moisturizer non greasy Hyaluronic Acid Sunflower Oil Blue Daisy extract

Cetaphil Optimal Hydration Body Spray Moisturizer 207ml Lightweight moisturizer non greasy Hyaluronic Acid Sunflower Oil Blue Daisy extract

Key Features: - Lightweight and non-greasy formula - Contains Hyaluronic Acid for optimal hydration - Enriched with Sunflower Oil and Blue Daisy extract for added nourishment - Convenient spray dispenser for easy application

For whom: - Ideal for those with dry or dehydrated skin - Suitable for all skin types, including sensitive skin

Pros: - Provides intense hydration without feeling heavy or sticky - Absorbs quickly into the skin for instant moisture - Can be used on-the-go for quick hydration throughout the day

Cons: - Some may find the spray application to be less precise than traditional lotions - May not provide enough moisture for extremely dry skin conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like hyaluronic acid and sunflower oil, aligning with current skincare trends in India.	Euromonitor
Brand Strength	20	18	Cetaphil is a trusted brand known for quality skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for convenient body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body sprays in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established body spray brands in India.	Kantar
Use-case Advantage	5	5	Offers quick and easy moisturization suitable for busy lifestyles in India.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Cetaphil Body Spray scores well in key market factors, poised for strong performance in Indian body care segment.

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