Arochem Black Oudh Deodorant 200ml Alcohol Free Deo Apparel Unisex Body Spray Long Lasting Effect

Arochem Black Oudh Deodorant 200ml Alcohol Free Deo Apparel Unisex Body Spray Long Lasting Effect

About Product: Arochem Black Oudh Deodorant is a 200ml alcohol-free deodorant that provides long-lasting fragrance. It is designed to keep you feeling fresh and confident throughout the day.

Key Features: - Alcohol-free formula - Unisex scent - Long-lasting effect - Aromatic black oudh fragrance

For whom: This deodorant is suitable for both men and women who want a long-lasting and refreshing fragrance throughout the day. The unisex scent makes it a versatile option for anyone looking for a distinctive and appealing fragrance.

Pros: - Alcohol-free formula is gentle on the skin - Long-lasting effect provides all-day freshness - Aromatic black oudh fragrance is unique and appealing

Cons: - Some may find the scent too strong for their preference - The 200ml size may not be travel-friendly for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with the preferences of Indian consumers for long-lasting deodorants.	Euromonitor
Brand Strength	20	18	Strong brand reputation in the fragrance market in India.	Brand Equity
Category Momentum	20	15	Growing demand for alcohol-free body sprays in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	0	Intense competition in the body sprays segment from established and new players.	GfK
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Arochem Black Oudh 200ml Alcohol-Free Deodorant Body Spray holds a strong position in the Indian market for unisex long-lasting body sprays.

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