Armaf Tres Nuit Perfume Body Mist for Men 250ML

Armaf Tres Nuit Perfume Body Mist for Men 250ML

Armaf Tres Nuit Perfume Body Mist is a refreshing and long-lasting fragrance for men. It is designed to keep you feeling fresh and confident throughout the day.

Key Features:
- Top notes of lemon, lemon leaf, and bergamot - Heart notes of lavender, cardamom, and geranium - Base notes of amber, vanilla, musk, and cedarwood

For whom:
This body mist is perfect for men who want a sophisticated and masculine scent that can be worn casually or for special occasions.

Pros: - Long-lasting fragrance - Refreshing and invigorating scent - Comes in a convenient spray bottle for easy application

Cons: - May not be suitable for those with sensitive skin or allergies to certain ingredients - Some users may find the scent too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of 250ml offers value for money to Indian consumers.	Kantar
Brand Strength	20	15	Armaf is a recognized brand in the fragrance segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for men's body mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both local and international brands in the segment.	IRI
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use in Indian climate.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Armaf Tres Nuit 250ml Perfume Body Mist for Men holds a strong position in the competitive Indian body sprays & mists market.

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