ARMAF Tag Him Fragrance Wood Body Spray For Women 250Ml

ARMAF Tag Him Fragrance Wood Body Spray For Women 250Ml

Key Features: - Long-lasting fragrance - Woody and sensual scent - Suitable for everyday use - Comes in a generous 250ml size

For whom: This body spray is perfect for women who enjoy a seductive and mysterious scent. It is ideal for those who prefer woody fragrances that exude sophistication and elegance.

Pros: - The long-lasting fragrance means you can enjoy it all day - The woody notes add depth and complexity to the scent - The generous size of 250ml means it will last a long time - Perfect for everyday wear, whether at work or on a night out

Cons: - Some may find the scent too strong or overpowering - Not suitable for those who prefer light, floral fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-matched features for Indian consumers' preferences	GfK
Brand Strength	20	10	Armaf is a recognized brand in the fragrance market	Euromonitor
Category Momentum	20	15	Growing demand for feminine body sprays in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the segment	Retail360
Competition	10	6	Facing moderate competition from established and new brands	Nielsen
Use-case Advantage	5	5	Addresses specific needs of Indian women seeking long-lasting scents	Kantar
Final Market Score	100	66/100 (3.30/5)	Armaf Tag Him Fragrance Wood Body Spray has a strong market position in the growing Indian feminine scents segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—