Armaf Le Parfait Perfume Body Mist for Women 250ML

Armaf Le Parfait Perfume Body Mist for Women 250ML

About Product: Armaf Le Parfait Perfume Body Mist for Women is a refreshing and long-lasting fragrance that will leave you feeling confident and invigorated. This body mist is perfect for everyday use, whether you're heading to work or going out with friends.

Key Features: - Long-lasting fragrance - Refreshing and invigorating - Convenient spray bottle for easy application - Affordable and budget-friendly option - Comes in a generous 250ML size

For whom: This body mist is perfect for women who love to feel refreshed and confident throughout the day. Whether you're a busy working professional or a social butterfly, this fragrance is a great addition to your daily routine.

Pros: - Long-lasting fragrance that can withstand the wear and tear of a busy day - Refreshing and invigorating scent that will leave you feeling confident - Convenient spray bottle for easy application on the go - Affordable and budget-friendly option for everyday use

Cons: - The scent may be too strong for some individuals who prefer lighter fragrances - The spray bottle may leak if not stored properly or if mishandled.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	250ML size and long-lasting scent appeal to Indian consumers.	Kantar
Brand Strength	20	10	Armaf is a recognized brand in the fragrance industry.	Euromonitor
Category Momentum	20	15	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other popular body mist brands.	IRI
Use-case Advantage	5	5	Versatile fragrance suitable for daily wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Armaf Le Parfait Women's Perfume Body Mist 250ML holds strong potential in the growing Indian body mist market.

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