Bath Body Works Into the Night Travel Size Fine Fragrance Mist

Bath Body Works Into the Night Travel Size Fine Fragrance Mist

About Product: The Bath Body Works Into the Night Travel Size Fine Fragrance Mist is a convenient and portable fragrance option for when you're on the go. Its compact size makes it perfect for tossing in your purse or travel bag for a quick pick-me-up scent wherever you are.

Key Features: - Travel size for convenience - Fine fragrance mist for a light and refreshing scent - Easy to use spray bottle - Available in the Into the Night fragrance, with notes of dark berries, midnight jasmine, and rich amber

For whom: This travel size fragrance mist is suitable for anyone who enjoys a light and refreshing scent throughout the day. It's perfect for those who are always on the go and want to freshen up quickly and easily.

Pros: - Convenient travel size - Refreshing scent - Easy to use spray bottle for quick application Cons: - May need to reapply throughout the day for long-lasting scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Travel size and fine fragrance align with Indian consumer preferences.	Vogue India, Femina
Brand Strength	20	18	Bath & Body Works is a well-known brand in India.	ET BrandEquity, The Economic Times
Category Momentum	20	15	Body sprays & mists trending in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the Indian market.	CNBC TV18, The Hindu Business Line
Competition	10	8	Facing moderate competition from local and international brands.	Livemint, Business Insider
Use-case Advantage	5	5	Convenient for on-the-go use, appealing to Indian consumers.	India Today, Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Well-positioned travel size fragrance mist in a growing Indian market.

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