AXE Body Spray Fresh For Men Phoenix 4 Oz

AXE Body Spray Fresh For Men Phoenix 4 Oz

About Product: Axe Phoenix Fresh Men's Body Spray is a long-lasting body spray that provides a refreshing and invigorating fragrance all day long. It is designed to keep you feeling confident and smelling great. Key Features: - Long-lasting fragrance - Refreshing and invigorating scent - Convenient spray bottle for easy application - Compact size for on-the-go freshness For whom: This body spray is designed for men who want to smell fresh and confident throughout the day. It is perfect for everyday use and can be used at work, at the gym, or on a night out. Pros: - Long-lasting fragrance - Refreshing scent - Easy to use spray bottle - Compact size for portability Cons: - Some may find the scent too strong - May need to reapply throughout the day to maintain freshness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Axe Phoenix Fresh Men's Body Spray offers popular scents for Indian men.	Vogue India, GQ India
Brand Strength	20	10	Axe is a well-known brand in the Indian market.	ET BrandEquity, BrandZ
Category Momentum	20	15	Body sprays gaining popularity among Indian consumers.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar body sprays in India.	Forbes India, The Economic Times
Competition	10	6	Facing strong competition from other popular body spray brands in India.	India Today, The Hindu
Use-case Advantage	5	5	Suitable for daily use and provides long-lasting fragrance.	Femina, MensXP
Final Market Score	100	66/100 (3.30/5)	Axe Phoenix Fresh Men's Body Spray 4 Oz is well-positioned in the competitive Indian body sprays market.

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