Armaf Tag Him Fragrance Body Sprey 250ml Body Mist for Men

Armaf Tag Him Fragrance Body Sprey 250ml Body Mist for Men

Armaf Tag Him Fragrance Body Spray is a refreshing and long-lasting body mist for men that exudes masculinity and confidence.

Key Features:
- Top notes of lemon, grapefruit, and ginger - Middle notes of cedar, geranium, and pink pepper - Base notes of sandalwood, patchouli, and vetiver

For whom:
This body mist is perfect for men who want to feel fresh and confident all day long. It is ideal for daily wear or for special occasions.

Pros: - Long-lasting fragrance - Masculine and invigorating scent - Convenient spray bottle for easy application

Cons: - Some may find the scent too strong - Not suitable for those who prefer lighter fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers	GfK
Brand Strength	20	18	Armaf is a well-known brand with strong presence in India	Brandwatch
Category Momentum	20	15	Growing demand for men's body mists in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	8	Facing moderate competition from both local and international brands	Nielsen
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use	Kantar
Final Market Score	100	76/100 (3.80/5)	Armaf Tag Him Fragrance Body Spray is well-positioned in the growing Indian men's body mist market.

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