Lifebuoy Total 10 Germ Protection Bathing Soap Bar 125 g Combo Pack of 7 Protects Against Viruses and Germs Combo Offer

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Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

66/100 (3.30/5)

Decent

Lifebuoy Total 10 soap offers strong brand trust, relevant features, and competitive pricing in the Indian solid soap bar market.

Rs.252.00 Rs.290.00

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Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Total 10 Germ Protection and virus protection feature align well with current consumer hygiene needs.	Business Today, CNBC TV18
Brand Strength	20	15	Lifebuoy is a trusted brand known for germ protection, resonating well with Indian consumers.	The Economic Times, Hindu Business Line
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	The combo pack of 7 offers good value for money, appealing to price-conscious Indian consumers.	Livemint, Financial Express
Competition	10	6	Facing competition from other established soap brands offering similar germ protection claims.	Business Standard, The Economic Times
Use-case Advantage	5	5	The soap's virus and germ protection properties cater to the heightened hygiene concerns in the current scenario.	The Times of India, India Today
Final Market Score	100	66/100 (3.30/5)	Lifebuoy Total 10 soap offers strong brand trust, relevant features, and competitive pricing in the Indian solid soap bar market.

STORE NAME	DESCRIPTION	PRICE
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Lifebuoy Total 10 Germ Protection Bathing Soap Bar 125 g Combo Pack of 7 Protects Against Viruses and Germs Combo Offer In Stock COD