Secret Alchemist Calm Body Cream Shea Butter Niacinamide 48H Nourishment Hydration Infused with Lavender Patchouli Lightweight Day Cream 100gm

Secret Alchemist Calm Body Cream Shea Butter Niacinamide 48H Nourishment Hydration Infused with Lavender Patchouli Lightweight Day Cream 100gm

Secret Alchemist Calm Body Cream is a luxurious body cream infused with shea butter, niacinamide, lavender, and patchouli. This unique formula provides 48 hours of nourishment and hydration, leaving your skin feeling soft and smooth all day long.

Key Features:
- Shea butter moisturizes and softens the skin
- Niacinamide helps to improve skin texture and tone
- Lavender and patchouli essential oils soothe and calm the senses
- Lightweight formula absorbs quickly without feeling greasy
- Provides 48 hours of moisture and hydration

For whom:
This body cream is suitable for all skin types, especially those looking for a calming and nourishing solution for their dry or sensitive skin.

Pros:
- Luxurious formula with high-quality ingredients
- Long-lasting hydration for 48 hours
- Lightweight texture that is easy to apply
- Soothing lavender and patchouli scent

Cons:
- May not be suitable for those with allergies to lavender or patchouli
- Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients aligning with market trends.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body creams.	Kantar
Competition	10	8	Facing moderate competition from established and emerging body cream brands.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns like hydration and nourishment effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation, competitive pricing, but faces moderate competition in the premium body cream segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—