La Roche Posay Cicaplast Baume B5 Soothing Repairing Balm 100Ml 3 3Oz

La Roche Posay Cicaplast Baume B5 Soothing Repairing Balm 100Ml 3 3Oz

La Roche-Posay Cicaplast Baume B5 Soothing Repairing Balm is a multi-purpose soothing balm that helps to restore and repair dry, irritated skin. It is formulated with Panthenol to deeply hydrate and soothe the skin, as well as Madecassoside to help repair the skin's natural barrier.

Key Features: - Multi-purpose balm for dry, irritated skin - Contains Panthenol and Madecassoside - Helps to restore and repair the skin's natural barrier - Suitable for sensitive skin - Non-comedogenic formula

For whom: This balm is suitable for all skin types, especially those with dry, irritated skin or sensitive skin in need of repair and hydration.

Pros: - Hydrates and soothes dry, irritated skin - Helps to repair the skin's natural barrier - Suitable for sensitive skin - Non-greasy formula

Cons: - Some users may find the texture to be too thick for daily use - May not be suitable for those with allergies to any of the ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cicaplast Baume B5 offers soothing and repairing properties suitable for Indian consumers	GfK
Brand Strength	20	18	La Roche-Posay is a well-known and trusted brand in the Indian market	Euromonitor
Category Momentum	20	15	Body creams in high demand due to increasing focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market	Kantar
Competition	10	8	Facing competition from both international and local brands offering similar soothing body creams	IRI
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers like dryness and irritation	Nielsen
Final Market Score	100	76/100 (3.80/5)	La Roche-Posay Cicaplast Baume B5 is well-positioned in the Indian body cream market with its soothing and repairing properties.

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