Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

Key Features: - Infused with moisturizers to deeply nourish and hydrate skin - Leaves skin feeling soft, smooth, and refreshed - Gentle formula suitable for daily use - Refreshing scent that lingers on the skin

For whom: - Ideal for those with dry or sensitive skin - Suitable for all skin types - Perfect for anyone looking to improve the overall condition of their skin

Pros: - Effectively moisturizes and nourishes the skin - Leaves a lasting feeling of hydration - Gentle formula that can be used daily without causing irritation Cons: - Some may find the scent to be too strong - May not be suitable for those with allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key moisturizing features highly sought after in Indian market.	Euromonitor
Brand Strength	20	15	Dove is a trusted brand in India with strong customer loyalty.	Brandwatch
Category Momentum	20	10	Body wash gels trending upwards in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from other established brands in the segment.	GfK
Use-case Advantage	5	5	Addresses the need for softer, smoother skin, a key concern for Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Deeply Nourishing Body Wash is well-positioned in the Indian body wash gels market.

Factor	Rating (out of 5)	Notes
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