The Body Shop Vitamin E Intense Moisture Cream 72H Hydration with Hyaluronic Acid Raspberry Seed Oil Restores Dry Skin Vegetarian For Men Women 50ml

The Body Shop Vitamin E Intense Moisture Cream 72H Hydration with Hyaluronic Acid Raspberry Seed Oil Restores Dry Skin Vegetarian For Men Women 50ml

About Product: The Body Shop Vitamin E Intense Moisture Cream is a hydrating cream that provides 72 hours of intense moisture. It is formulated with hyaluronic acid and raspberry seed oil to restore dry skin and keep it hydrated. This product is vegetarian and suitable for both men and women.

Key Features: - Provides 72 hours of intense moisture - Formulated with hyaluronic acid and raspberry seed oil - Restores dry skin - Vegetarian formula - Suitable for both men and women

For whom: This product is ideal for individuals with dry skin looking for a hydrating cream that provides long-lasting moisture.

Pros: - Long-lasting hydration - Formulated with natural ingredients - Suitable for vegetarians - Can be used by both men and women

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Hyaluronic Acid and Raspberry Seed Oil.	Vogue India
Brand Strength	20	15	The Body Shop is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for premium body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body creams in India.	Business Standard
Competition	10	6	Facing competition from other premium body cream brands in India.	Elle India
Use-case Advantage	5	5	Offers long-lasting hydration suitable for both men and women.	Femina
Final Market Score	100	66/100 (3.30/5)	The Body Shop's Vitamin E Intense Moisture Cream is well-positioned in the growing Indian premium body cream market.

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