The Body Shop Almond Milk Body Yogurt Quick Absorbing 48 Hour Hydration For Sensitive Skin With Almond Milk Shea Butter Lightweight Gel Cream For Men Women 200ml

The Body Shop Almond Milk Body Yogurt Quick Absorbing 48 Hour Hydration For Sensitive Skin With Almond Milk Shea Butter Lightweight Gel Cream For Men Women 200ml

- About Product

The Body Shop Almond Milk Body Yogurt is a quick absorbing gel cream that provides 48 hours of hydration for sensitive skin. Infused with almond milk and shea butter, this lightweight formula is suitable for both men and women.

- Key Features

This body yogurt is designed to nourish and soothe the skin while leaving it feeling soft and smooth. The fast-absorbing formula makes it easy to use on the go, and the gentle ingredients make it ideal for those with sensitive skin.

- For whom

This product is perfect for anyone looking for a moisturizer that provides long-lasting hydration without feeling heavy or greasy on the skin. It is especially well-suited for those with sensitive skin who need a gentle formula that won't cause irritation.

- Pros & Cons

Pros: Provides 48 hours of hydration, quick absorbing formula, suitable for sensitive skin, lightweight and non-greasy, gentle ingredients.
Cons: May not be moisturizing enough for very dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond milk and shea butter are popular ingredients for sensitive skin in India.	Vogue, Elle
Brand Strength	20	18	The Body Shop is a well-known brand in India for skincare products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar body creams in the Indian market.	Retail360, Business Today
Competition	10	8	Facing competition from both international and local brands offering similar body creams in India.	Frost&Sullivan, IndiaBrandEquity
Use-case Advantage	5	5	Quick absorbing and 48-hour hydration appeals to Indian consumers looking for convenience.	IndiaRetailing, BeautyIndia
Final Market Score	100	76/100 (3.80/5)	Well-positioned body cream in the Indian market with strong brand and feature fit.

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