Parasoft Salve Skin Cream In 500 Gm Pack

Parasoft Salve Skin Cream In 500 Gm Pack

Parasoft Salve Skin Cream is a hydrating and nourishing cream that is perfect for dry and sensitive skin.

Key Features: - Formulated with natural ingredients such as shea butter and coconut oil - Provides long-lasting moisture and helps repair damaged skin - Helps to soothe irritation and redness - Suitable for all skin types

For whom: Parasoft Salve Skin Cream is ideal for those with dry, sensitive, or irritated skin. It can be used by people of all ages, including children and elderly individuals.

Pros: - Deeply moisturizes and nourishes the skin - Helps to relieve itching and discomfort - Gentle formula that is safe for daily use - Large 500 gm pack provides great value for money

Cons: - Some users might find the consistency of the cream to be too thick - The packaging is not very travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size offers value for money to Indian consumers.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Nielsen
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other established brands.	IRI
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced body cream with strong brand presence in growing market.

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