Parasoft Cream for Dry Dehydrated Skin Intense Moisturizer Nourishing Cold Winter Cream with Goodness of Aloevera for both Men Women Non Greasy Paraben Free 100gm

Parasoft Cream for Dry Dehydrated Skin Intense Moisturizer Nourishing Cold Winter Cream with Goodness of Aloevera for both Men Women Non Greasy Paraben Free 100gm

Key Features: - Intense moisturizer for dry, dehydrated skin - Nourishing formula enriched with the goodness of Aloe Vera - Suitable for both men and women - Non-greasy formula - Paraben-free - Comes in a convenient 100gm size

For whom: Ideal for individuals with dry, dehydrated skin in need of intense hydration and nourishment. Suitable for all skin types, including sensitive skin.

Pros: - Provides intense moisture and hydration to dry skin - Nourishing formula helps to improve skin texture and restore radiance - Lightweight and non-greasy, making it suitable for use throughout the day - Free from harmful parabens, making it safe for daily use

Cons: - Some users may find the scent of Aloe Vera overpowering - May not be suitable for individuals with oily skin as it is a rich moisturizer

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich moisturizing formula suitable for dry and dehydrated skin.	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the body cream segment.	Euromonitor
Use-case Advantage	5	3	Addresses the specific needs of both men and women during winter.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned body cream with strong brand in a competitive market.

Factor	Rating (out of 5)	Notes
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