New Cerasoft Daily Moisturising Cream 150Gm All Skin Types

New Cerasoft Daily Moisturising Cream 150Gm All Skin Types

Key Features: - Deeply hydrates and nourishes the skin - Lightweight formula that absorbs quickly - Suitable for all skin types - Contains ceramides to strengthen the skin's barrier - Non-greasy and non-comedogenic
For whom: - Perfect for individuals looking for a daily moisturiser that provides long-lasting hydration - Suitable for all skin types, including sensitive skin
Pros: - Keeps the skin moisturised throughout the day - Helps to improve skin texture and appearance - Gentle formula that does not irritate the skin - Can be used as a base for makeup
Cons: - May not provide enough hydration for extremely dry skin types - Some users may find the tub packaging unhygienic

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend suitable for all skin types.	Vogue
Brand Strength	20	18	Established brand with strong reputation in skincare.	Brand Equity
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	8	Facing moderate competition from established brands.	Business Standard
Use-case Advantage	5	5	Addresses key skin concerns effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned body cream with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—