MOIMAX Intense Active Moisturize Cream 100 gram

MOIMAX Intense Active Moisturize Cream 100 gram

MOIMAX Intense Active Moisturize Cream is a hydrating cream designed to deeply nourish and revitalize the skin. Its lightweight formula absorbs quickly into the skin, leaving it feeling smooth and moisturized.

Key Features: - Contains hyaluronic acid and vitamin E to hydrate and protect the skin - Helps to reduce the appearance of fine lines and wrinkles - Suitable for all skin types - Non-greasy formula that won't clog pores

For Whom: This moisturizer is ideal for those looking to improve the hydration and overall appearance of their skin. It is suitable for all skin types, including sensitive skin.

Pros: - Lightweight formula that absorbs quickly - Hydrates and nourishes the skin - Helps to reduce signs of aging - Non-greasy and non-comedogenic

Cons: - May not provide enough hydration for very dry skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key moisturizing ingredients suitable for Indian climate.	Cosmetics Design Asia
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and new brands.	Business Standard
Use-case Advantage	5	5	Addresses specific skin concerns prevalent in India.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Well-positioned body cream with strong brand and features.

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