La Roche Posay Lipica Face Body Balm AP M Shea Butter Niacinamide 7 1 oz 200 g x 1

La Roche Posay Lipica Face Body Balm AP M Shea Butter Niacinamide 7 1 oz 200 g x 1

La Roche-Posay Lipikar Face & Body Balm AP+M is a moisturizing cream specifically formulated for dry and sensitive skin. It contains shea butter and niacinamide, which help to soothe and hydrate the skin, while also strengthening its barrier function.

Key features of this product include its non-greasy formula, quick absorption, and long-lasting hydration. It is suitable for use on both the face and body, making it a versatile option for those with dry or sensitive skin.

This product is ideal for individuals with dry, sensitive, or eczema-prone skin. It is also suitable for children and babies, making it a great option for the whole family.

Pros: - Provides long-lasting hydration - Soothes and calms irritated skin - Suitable for use on both face and body Cons: - Some users may find the texture to be slightly thick - May not be suitable for those with extremely sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Shea Butter and Niacinamide highly sought after in body creams.	GfK
Brand Strength	20	18	La Roche-Posay is a trusted brand known for quality skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for premium body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body creams in the market.	Kantar
Competition	10	8	Facing competition from other established premium body cream brands in India.	IRI
Use-case Advantage	5	5	Suitable for both face and body, offering versatility to consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	La Roche-Posay Lipikar Face & Body Balm AP+M is a strong contender in the premium body cream segment in India.

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