Eucerin Body Cream for Relieves Dry Itchy Irritated Skin of Eczema Dry Skin 8 0 Ounce

Eucerin Body Cream for Relieves Dry Itchy Irritated Skin of Eczema Dry Skin 8 0 Ounce

Key Features: - Contains colloidal oatmeal and ceramide-3 to help relieve eczema symptoms - Fragrance-free and gentle on sensitive skin - Provides 24-hour hydration - Clinically proven to improve skin condition within 2 weeks For whom: - Individuals with eczema or extremely dry, itchy skin - Suitable for adults and children over the age of 3 Pros: - Effective at relieving eczema symptoms - Non-greasy formula absorbs quickly - Dermatologist-recommended - Helps improve skin's natural barrier function Cons: - Some users may find it to be on the pricier side - May not work for everyone with severe eczema conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients suitable for dry and irritated skin.	GfK
Brand Strength	20	10	Eucerin is a well-known and trusted brand in skincare.	Euromonitor
Category Momentum	20	15	Growing demand for eczema relief products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from both international and local brands in the body cream segment.	IRI
Use-case Advantage	5	5	Addresses a common skin issue faced by many consumers in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Eucerin Eczema Relief Body Cream offers a competitive solution for dry, itchy, and irritated skin in the Indian market.

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