Dr Reddy s Venusia Max Intensive Moisturizing Cream Dermatologist Recommended for Dry to Very Dry Skin Clinically proven for up to 24 hrs Moisturization For Face Body Cocoa Butter Mango Butter Aloe Butter 150 g Pack of 3

Dr Reddy s Venusia Max Intensive Moisturizing Cream Dermatologist Recommended for Dry to Very Dry Skin Clinically proven for up to 24 hrs Moisturization For Face Body Cocoa Butter Mango Butter Aloe Butter 150 g Pack of 3

Key Features: - Intensive moisturizing cream for dry to very dry skin - Clinically proven to provide up to 24 hours of hydration - Formulated with cocoa butter, mango butter, and aloe butter - Dermatologist recommended - Comes in a pack of 3, each containing 150g
For whom: Ideal for those with dry to very dry skin who are looking for a deeply hydrating cream that lasts throughout the day. Recommended by dermatologists for its effectiveness in providing long-lasting moisture.
Pros: - Rich formula with nourishing butters for intense hydration - Long-lasting moisturization for up to 24 hours - Suitable for both face and body - Dermatologist recommended for its effectiveness
Cons: - May be too heavy for those with oily or combination skin types - Slightly more expensive compared to other moisturizing creams

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients like cocoa butter, mango butter, and aloe butter cater well to the needs of dry skin in India.	Euromonitor
Brand Strength	20	18	Dr. Reddy's is a trusted brand in the dermatology segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, making it accessible to a wider consumer base in India.	Retail360
Competition	10	8	Faces competition from established and emerging brands offering similar intensive moisturizing creams in India.	AC Nielsen
Use-case Advantage	5	5	Clinically proven 24-hour moisturization aligns with the need for long-lasting hydration in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body cream in the Indian market with strong brand trust and competitive pricing.

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