Cetaphil Moisturizing Cream Fragrance Free 8 8 Ounce

Cetaphil Moisturizing Cream Fragrance Free 8 8 Ounce

This Cetaphil moisturizing cream is a dermatologist-recommended product that provides long-lasting hydration for dry, sensitive skin. It is a non-greasy formula that is quickly absorbed into the skin, leaving it feeling soft and smooth.

Key Features: - 8.8 oz container - Fragrance-free - Non-comedogenic - Suitable for all skin types - Clinically proven to hydrate and protect the skin

For whom: This moisturizing cream is perfect for anyone with dry or sensitive skin looking for a hydrating and gentle product. It is suitable for all skin types and can be used daily to maintain healthy skin.

Pros: - Non-greasy formula - Absorbs quickly - Hydrates and nourishes the skin - Fragrance-free - Gentle and suitable for sensitive skin

Cons: - Some users may prefer a scented product - Can be a bit pricey compared to other moisturizers on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fragrance-free formula aligns with the preference for gentle skincare products in India	Euromonitor
Brand Strength	20	18	Cetaphil is a well-known and trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Body creams category growing due to increased focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	AC Nielsen
Competition	10	0	Intense competition in the body creams segment with many established brands	Kantar
Use-case Advantage	5	3	Suitable for all skin types, catering to a wide consumer base	GfK
Final Market Score	100	66/100 (3.30/5)	Cetaphil Moisturizing Cream is well-positioned in the growing Indian body creams market.

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