AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight

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AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Versatile kajal & eyeliner
  • Smooth gliding creamy formula
  • Long-lasting rich color
  • Comfortable & lightweight

Market-Based Score (India)

76/100 (3.80/5)
Good value
AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.

⭐ Reviews Summary

✅ What Users Love

  • Smooth gliding creamy formula
  • Lightweight
  • Long-lasting

⚠️ What to Watch

  • May smudge easily
  • Color may fade throughout the day
  • Difficult to sharpen
Rs.152.00 Rs.249.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Product Type Eye Liner Pencil
Color Brown
Weight 8g
Formula Creamy
Application Smooth Gliding
Suitability Sensitive Skin
Pros Easy to apply and blend
Cons Needs frequent sharpening
Details

AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight



Key Features: AYA Eye Pencil is a versatile product that can be used as both a kajal and an eyeliner. It glides smoothly on the skin, leaving behind a rich, creamy color that lasts all day. The formula is lightweight, making it comfortable to wear for long periods of time.

For whom: This eye pencil is suitable for anyone looking for a versatile and long-lasting eye makeup product. It is ideal for those who prefer a smooth application and a rich color payoff.

Pros: The AYA Eye Pencil is easy to apply and blend, making it suitable for both beginners and experienced makeup users. The creamy formula is also gentle on the eyes, making it suitable for sensitive skin.

Cons: Some users may find that the pencil needs to be sharpened frequently, as the creamy formula tends to wear down quickly. Additionally, the color may not be as deep or dark as other kajal eyeliners on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Creamy formula and lightweight align with current consumer preferences in India Euromonitor
Brand Strength 20 18 AYA known for quality products and strong brand presence in Indian market Brandwatch
Category Momentum 20 15 Eyeliner category growing in India due to increasing makeup trends Mintel
Price Positioning 20 10 Competitively priced compared to similar eyeliners in Indian market Retail360
Competition 10 8 Facing moderate competition from established and emerging eyeliner brands in India Forbes
Use-case Advantage 5 5 Versatile for both everyday wear and special occasions in Indian context Vogue
Final Market Score 100 76/100 (3.80/5) AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Creamy formula and lightweight align with current consumer preferences in India
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: AYA known for quality products and strong brand presence in Indian market
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyeliner category growing in India due to increasing makeup trends
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar eyeliners in Indian market
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging eyeliner brands in India
    Sources: Forbes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for both everyday wear and special occasions in Indian context
    Sources: Vogue
Summary
AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.

Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹350.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.5/5
-
Health & Glow
₹375.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
350.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
399.00 N/A 4.5/5 -
Health & Glow
375.00 N/A 4.3/5 -

Price Comparison

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Rs.152.00 Rs.249.00

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AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight

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Rs.152.00 Rs.249.00