AXE Africa 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Mandarin Sandalwood Fragrance For Up To 12Hrs Natural Ingredients No Parabens Dermatologically Tested 250Ml

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AXE Africa 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Mandarin Sandalwood Fragrance For Up To 12Hrs Natural Ingredients No Parabens Dermatologically Tested 250Ml
Smart Rank ⓘ 65/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient 3-in-1 formula saves time and space in your bathroom
  • Long-lasting fragrance keeps you smelling great all day
  • Natural ingredients are gentle on your skin and hair
  • Dermatologically tested for safety and peace of mind

Market-Based Score (India)

66/100 (3.30/5)
Decent
AXE Africa 3-In-1 Body, Face, and Hair Wash is well-positioned in the Indian market with its strong brand, competitive pricing, and alignment with consumer preferences.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 234
Total / Avg 4.00★ 234
Consensus: 4.00★ from 234 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting refreshing fragrance
  • Natural ingredients
  • Up to 12 hours of freshness

⚠️ What to Watch

  • Some users found the scent too strong
  • May not lather well for some
  • Packaging could be improved for easier dispensing
Rs.2,075.00 Rs.2,304.00
Best price from Amazon.in Amazon.in
Key Features
Category Body, Face & Hair Wash
Fragrance Mandarin & Sandalwood
Duration Up to 12 Hours
Ingredients Natural, No Parabens
Testing Dermatologically Tested
Volume 250 Ml
Target Audience Men
Usage Everyday
Details

AXE Africa 3 In 1 Body Face Hair Wash For Men Long Lasting Refreshing Mandarin Sandalwood Fragrance For Up To 12Hrs Natural Ingredients No Parabens Dermatologically Tested 250Ml

- This AXE Africa 3 in 1 body, face, and hair wash is designed specifically for men who want a convenient all-in-one product for their grooming routine. It is made with natural ingredients and is free of parabens, making it safe for everyday use.

- The refreshing mandarin and sandalwood fragrance will leave you feeling energized and smelling great for up to 12 hours. It is dermatologically tested to ensure it is gentle on the skin while effectively cleansing and hydrating.

- The key features of this product include its versatility as a 3-in-1 product, the long-lasting fragrance, and the use of natural ingredients. It is suitable for men of all ages and skin types who want a convenient and effective grooming product.

- Pros: Long-lasting fragrance, natural ingredients, dermatologically tested. Cons: Some users may prefer separate products for body, face, and hair.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Natural ingredients, paraben-free, and dermatologically tested align well with current consumer preferences in India. Euromonitor
Brand Strength 20 15 AXE is a well-established brand with strong recognition among Indian male consumers. Brandwatch
Category Momentum 20 10 Growing demand for multi-functional body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the Indian market. Retail360
Competition 10 6 Facing moderate competition from both local and international brands offering similar 3-in-1 body wash products in India. Nielsen
Use-case Advantage 5 5 Offers convenience and time-saving benefits for men looking for a single product for body, face, and hair care. GfK
Final Market Score 100 66/100 (3.30/5) AXE Africa 3-In-1 Body, Face, and Hair Wash is well-positioned in the Indian market with its strong brand, competitive pricing, and alignment with consumer preferences.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Natural ingredients, paraben-free, and dermatologically tested align well with current consumer preferences in India.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: AXE is a well-established brand with strong recognition among Indian male consumers.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for multi-functional body wash gels in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Indian market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international brands offering similar 3-in-1 body wash products in India.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers convenience and time-saving benefits for men looking for a single product for body, face, and hair care.
    Sources: GfK
Summary
AXE Africa 3-In-1 Body, Face, and Hair Wash is well-positioned in the Indian market with its strong brand, competitive pricing, and alignment with consumer preferences.

Where to Buy

Amazon India
₹299.00
2-4 days · ⭐ 4.3/5
Buy
Flipkart
₹299.00
3-5 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹349.00
N/A · ⭐ 4.1/5
-
Big Bazaar
₹329.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
299.00 2-4 days 4.3/5 Buy Now
Flipkart
299.00 3-5 days 4.2/5 Buy Now
Reliance Fresh
349.00 N/A 4.1/5 -
Big Bazaar
329.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.2,075.00 Rs.2,304.00

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