Aramusk Charcoal Cleanse - 125g x4

0 reviews
Aramusk Charcoal Cleanse - 125g x4
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get 99.9% germ protection with Aramusk Charcoal Soap for Men
  • Moisturizing formula leaves skin fresh and nourished
  • Long-lasting fragrance keeps you refreshed all day
  • Specifically designed for men seeking cleansing and nourishment

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India.

⭐ Reviews Summary

✅ What Users Love

  • Effective germ protection
  • Moisturizing and nourishing
  • Long-lasting freshness

⚠️ What to Watch

  • Some users found the scent too strong
  • May not lather as much as expected
  • Packaging could be improved for durability
Rs.179.00 Rs.299.00
Best price from Amazon.in Amazon.in
Details


- Product: Aramusk Charcoal Soap for Men is a bathing soap bar that provides 99.9% germ protection while moisturizing the skin. It comes in a pack of 4 bars, each weighing 125g.

- Key Features: This soap is enriched with charcoal which helps in deep cleansing the skin, leaving it feeling fresh and nourished. It has a long-lasting fragrance that keeps you feeling refreshed all day long.

- For whom: This soap is specifically designed for men who are looking for a soap that not only cleanses their skin but also provides nourishment and protection.

- Pros & Cons: The pros of this soap include its germ protection properties, moisturizing effect, long-lasting freshness, and nourishment. However, some users may find the fragrance too strong or the size of the bar too small.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The soap's germ protection, moisturizing, and lasting freshness features align well with consumer preferences in India. Euromonitor
Brand Strength 20 18 Aramusk is a well-established brand with a loyal customer base in India. Brandwatch
Category Momentum 20 15 Growing demand for men's grooming products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other established brands offering similar products in the market. Kantar
Use-case Advantage 5 5 Addresses the specific skincare needs of men in India effectively. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The soap's germ protection, moisturizing, and lasting freshness features align well with consumer preferences in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aramusk is a well-established brand with a loyal customer base in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands offering similar products in the market.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific skincare needs of men in India effectively.
    Sources: GfK
Summary
Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India.

Where to Buy

Amazon India
₹280.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹300.00
2-4 days · ⭐ 4.1/5
Buy
Big Bazaar
₹320.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹310.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
280.00 2-3 days 4.2/5 Buy Now
Flipkart
300.00 2-4 days 4.1/5 Buy Now
Big Bazaar
320.00 N/A 4.3/5 -
Reliance Fresh
310.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.179.00 Rs.299.00

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Estimated Delivery: 2-3 days
In Stock COD

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Rs.179.00 Rs.299.00