Aramusk Charcoal Soap for Men - 99.9% Germ Protection, Moisturizing Bath Soap Bar with Lasting Freshness and Nourishment - 125g x Pack of 4

- Product: Aramusk Charcoal Soap for Men is a bathing soap bar that provides 99.9% germ protection while moisturizing the skin. It comes in a pack of 4 bars, each weighing 125g.

- Key Features: This soap is enriched with charcoal which helps in deep cleansing the skin, leaving it feeling fresh and nourished. It has a long-lasting fragrance that keeps you feeling refreshed all day long.

- For whom: This soap is specifically designed for men who are looking for a soap that not only cleanses their skin but also provides nourishment and protection.

- Pros & Cons: The pros of this soap include its germ protection properties, moisturizing effect, long-lasting freshness, and nourishment. However, some users may find the fragrance too strong or the size of the bar too small.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The soap's germ protection, moisturizing, and lasting freshness features align well with consumer preferences in India.	Euromonitor
Brand Strength	20	18	Aramusk is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands offering similar products in the market.	Kantar
Use-case Advantage	5	5	Addresses the specific skincare needs of men in India effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Aramusk Charcoal Soap well in the growing men's grooming market in India.

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