Viviscal Gorgeous Growth Densifying Conditioner 250 ml Pack of 1

Viviscal Gorgeous Growth Densifying Conditioner 250 ml Pack of 1

This Viviscal Gorgeous Growth Densifying Conditioner is designed to promote thicker, fuller hair by nourishing and conditioning the hair and scalp. It is formulated with Ana:Tel complex, biotin, keratin, and zinc to help promote hair growth and strengthen the hair from root to tip.

Key features of this conditioner include its lightweight formula that won't weigh hair down, its ability to detangle and smooth hair for easy styling, and its pleasant fragrance that leaves hair smelling fresh and clean.

This conditioner is ideal for anyone looking to improve the overall health and thickness of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Helps promote hair growth - Strengthens and nourishes hair - Lightweight formula - Pleasant fragrance Cons: - May be a bit pricey for some - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for hair growth popular in India.	Vogue
Brand Strength	20	18	Established brand with good reputation in the market.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition from other premium hair care brands.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for hair nourishment.	India Today
Final Market Score	100	76/100 (3.80/5)	Well-positioned conditioner in the growing Indian hair care market.

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