Shea Moisture Jamaican Black Castor Oil Strengthen Restore Leave In Conditioner W Shea Butter Peppermint Apple Cider Vinegar Pack of 1

Shea Moisture Jamaican Black Castor Oil Strengthen Restore Leave In Conditioner W Shea Butter Peppermint Apple Cider Vinegar Pack of 1

This leave-in conditioner is formulated with Jamaican Black Castor Oil, shea butter, peppermint, and apple cider vinegar. It is designed to strengthen and restore damaged or chemically processed hair, leaving it feeling soft and manageable.

Key Features:
- Jamaican Black Castor Oil helps promote hair growth and strengthen hair follicles.
- Shea butter provides intense hydration and nourishment to dry and damaged hair.
- Peppermint stimulates the scalp and helps improve blood circulation.
- Apple cider vinegar helps to balance the pH of the scalp and hair, promoting healthy growth.

For whom:
This leave-in conditioner is suitable for individuals with damaged, chemically processed, or dry hair in need of hydration and strength.

Pros:
- Deeply conditions and nourishes the hair
- Helps to improve hair strength and manageability
- Stimulates the scalp for improved circulation

Cons:
- Scent may be strong for some individuals
- May not be suitable for those with sensitive scalp or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like Shea Butter and Apple Cider Vinegar.	Kantar
Brand Strength	20	18	Shea Moisture is a well-known brand for natural hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	0	Intense competition in the conditioner market segment in India.	IRI
Use-case Advantage	5	3	Offers leave-in conditioning for easy hair maintenance.	GfK
Final Market Score	100	66/100 (3.30/5)	Shea Moisture Jamaican Black Castor Oil Leave-In Conditioner is well-positioned in the growing natural hair care market in India.

Factor	Rating (out of 5)	Notes
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