Parachute Coconut Oil 300 ml Bottle

Parachute Coconut Oil 300 ml Bottle

Parachute Coconut Oil is a popular hair and skin care product that is derived from pure coconut oil. It is known for its nourishing and moisturizing properties, making it a versatile product for various beauty needs.

Key Features: - Made from pure coconut oil - Nourishes and moisturizes hair and skin - Can be used for cooking and oil pulling - Free from additives and chemicals

For whom: Parachute Coconut Oil is suitable for individuals looking for a natural and versatile product for their hair and skin care routine. It is also ideal for those who prefer using organic and chemical-free products.

Pros: - Versatile product for hair, skin, cooking, and oil pulling - Nourishing and moisturizing properties - Free from additives and chemicals - Available in a convenient 300 ml bottle

Cons: - Some users may find the scent of coconut oil overpowering - May solidify in cooler temperatures

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	300 ml size is popular and convenient for consumers.	Retail360
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from other established coconut oil brands.	Euromonitor
Use-case Advantage	5	5	Versatile usage for hair care and skin moisturization.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Parachute Coconut Oil 300 ml Bottle holds a strong position in the Indian hair oil market.

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