Mamaearth Aloe Vera Moisturizing Body Wash with Aloe Vera Calming Jasmine Scent For Soft Soothed Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Mamaearth Aloe Vera Moisturizing Body Wash with Aloe Vera Calming Jasmine Scent For Soft Soothed Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Mamaearth Aloe Vera Moisturizing Body Wash is a gentle yet effective body wash that deeply cleanses the skin while providing intense moisture. Enriched with the goodness of aloe vera and calming jasmine scent, this body wash leaves the skin feeling soft and soothed.
Key Features: - Intensely moisturizes the skin - Long-lasting fragrance of calming jasmine - Deeply cleanses the skin without stripping it of its natural oils - Gentle formula suitable for all skin types
For whom: This body wash is suitable for all skin types, including sensitive skin. It is perfect for those looking for a gentle yet effective body wash that provides deep hydration and a long-lasting fragrance.
Pros: - Leaves skin feeling soft and moisturized - Calming jasmine scent lingers on the skin - Gentle formula suitable for daily use
Cons: - Some may find the scent too strong - May not lather as much as traditional body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Jasmine scent align with current consumer preferences for soothing and fragrant body washes.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for natural skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	0	Intense competition in the body wash gel segment with multiple established and emerging brands.	MarketWatch
Use-case Advantage	5	3	Suitable for all skin types, offering versatility to consumers.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Mamaearth Aloe Vera Body Wash offers a well-balanced mix of natural ingredients and competitive pricing, positioning it favorably in the Indian body wash gel market.