Head Shoulders Smooth Silky Conditioner 170ml Bottle

Head Shoulders Smooth Silky Conditioner 170ml Bottle

About Product: Head and Shoulders Smooth Silky Conditioner is a specially formulated conditioner designed to leave hair feeling smooth and silky. It helps to nourish and moisturize the hair, while also providing protection against dandruff.

Key Features: - Contains moisturizing ingredients to leave hair feeling soft and silky - Helps to reduce frizz and improve manageability - Provides protection against dandruff for a healthy scalp - Suitable for daily use on all hair types

For whom: This conditioner is suitable for anyone looking to improve the overall health and appearance of their hair. It is especially beneficial for those with dry or damaged hair, as it helps to restore moisture and shine.

Pros: - Leaves hair feeling smooth, soft, and well-nourished - Helps to reduce frizz and improve manageability - Provides protection against dandruff for a healthy scalp - Suitable for daily use on all hair types

Cons: - May not be suitable for those with very oily hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers for hair conditioners.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Nielsen
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other popular conditioner brands in India.	IRI
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian conditioner market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—