Wella Professionals Oil Reflections Luminous Smoothing Hair Oil Frizz Control Shine Booster 30 ml

Wella Professionals Oil Reflections Luminous Smoothing Hair Oil Frizz Control Shine Booster 30 ml

About Product: Wella Professionals Oil Reflections Luminous Smoothing Hair Oil is a lightweight and versatile hair oil that helps to smooth frizz, enhance shine, and add a luminous finish to your hair. Its formula contains camellia seed oil and white tea extract to nourish and protect your hair.

Key Features: - Lightweight formula - Helps smooth frizz and flyaways - Adds shine and luminosity to hair - Contains camellia seed oil and white tea extract for nourishment and protection

For whom: This hair oil is suitable for all hair types, especially those looking to tame frizz, add shine, and protect their hair from environmental damage.

Pros: - Leaves hair feeling smooth and silky - Adds a healthy shine to hair - Helps to control frizz and flyaways - Nourishing ingredients help to protect hair from damage

Cons: - Some users may find the scent to be too strong - Can leave hair feeling slightly greasy if too much product is used

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The oil offers frizz control and shine boosting properties, aligning well with consumer needs.	Vogue, Elle
Brand Strength	20	18	Wella Professionals is a well-known and trusted brand in the hair care industry.	Brandwatch, Forbes
Category Momentum	20	15	Hair oils are in high demand in the Indian market due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	15	The 30 ml size and premium quality justify the slightly higher price point in the market.	BusinessInsider, RetailToday
Competition	10	5	Facing competition from both established and emerging brands in the hair oil segment.	Vogue, HarpersBazaar
Use-case Advantage	5	3	The oil provides multiple benefits in one product, making it convenient for consumers.	Cosmopolitan, Allure
Final Market Score	100	76/100 (3.80/5)	Wella Professionals Oil Reflections Hair Oil scores well in the Indian market due to its brand strength, features, and competitive pricing.

Factor	Rating (out of 5)	Notes
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