Wella Professionals Oil Reflections Luminous Smoothing Hair Oil Frizz Control Shine Booster 100 ml

Wella Professionals Oil Reflections Luminous Smoothing Hair Oil Frizz Control Shine Booster 100 ml

This Wella Professionals Oil Reflections hair oil is specially formulated to provide shine and smoothness to your hair. It helps in controlling frizz and adds a luminous finish to your hair, making it look healthy and radiant.

Key Features:
- Adds shine and smoothness to hair
- Controls frizz for a polished look
- Lightweight formula that does not weigh down hair
- Contains camellia seed oil and white tea extract for nourishment

For whom:
This hair oil is suitable for all hair types, especially for those looking to add shine, control frizz, and improve the overall appearance of their hair.

Pros:
- Provides instant shine and smoothness
- Controls frizz effectively
- Nourishes hair with essential oils
- Lightweight formula that does not make hair greasy

Cons:
- The scent might be too strong for some individuals
- May require regular use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oil Reflections with Frizz Control and Shine Booster aligns with current market demand.	Euromonitor
Brand Strength	20	18	Wella Professionals well-known for quality hair care products.	Brandwatch
Category Momentum	20	15	Hair oils category growing steadily in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium hair oils in India.	Retail360
Competition	10	5	Facing strong competition from other established hair oil brands in India.	Nielsen
Use-case Advantage	5	3	Offers multiple benefits in one product, appealing to busy consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Wella Professionals Oil Reflections well-positioned in growing Indian hair oils market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—