Wella Professionals Fusion Intense Repair Conditioner For Damaged Frizzy Hair 200 ml With Silk Amino Acids Micronized Lipids Vegan Cruelty free

Wella Professionals Fusion Intense Repair Conditioner For Damaged Frizzy Hair 200 ml With Silk Amino Acids Micronized Lipids Vegan Cruelty free

This Wella Professionals Fusion Intense Repair Conditioner is specifically designed for damaged and frizzy hair. Formulated with silk amino acids and micronized lipids, it helps repair and nourish hair from within, leaving it smooth and manageable. Plus, it is vegan and cruelty-free.

Key Features: - Contains silk amino acids and micronized lipids - Helps repair and nourish damaged hair - Vegan and cruelty-free - Leaves hair smooth and manageable

For whom: This conditioner is suitable for individuals with damaged, frizzy hair looking for a solution to repair and nourish their locks. It is great for those who prefer vegan and cruelty-free hair care products.

Pros: - Helps repair damaged hair - Leaves hair smooth and manageable - Vegan and cruelty-free formula

Cons: - May not be suitable for all hair types - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Silk Amino Acids and Micronized Lipids that cater to damaged frizzy hair needs	Beauty Insider
Brand Strength	20	18	Wella Professionals is a well-established brand in the Indian market	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India	Vogue
Competition	10	8	Facing competition from other premium hair care brands offering similar products	Cosmopolitan
Use-case Advantage	5	5	Addresses the specific needs of damaged and frizzy hair types	Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium conditioner segment in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—