TRESemme Pro Pure Moisture Boost Conditioner With Aloe Essence Sulphate Free Paraben Free For Dry Hair 370 Millilitre

TRESemme Pro Pure Moisture Boost Conditioner With Aloe Essence Sulphate Free Paraben Free For Dry Hair 370 Millilitre

This TRESemme Pro Pure Moisture Boost Conditioner is specially formulated with aloe essence to provide deep hydration and nourishment to dry hair. It is free from sulphates and parabens, making it gentle on the hair while still delivering effective results.

Key Features:
- Formulated with aloe essence for deep hydration
- Free from sulphates and parabens
- Helps nourish and revitalize dry hair
- Leaves hair feeling soft, smooth, and manageable

For whom:
This conditioner is designed for those with dry hair looking for a gentle yet effective solution to hydrate and nourish their locks. It is suitable for all hair types, including color-treated hair.

Pros: - Provides deep hydration and nourishment to dry hair - Gentle formula free from harsh chemicals - Leaves hair feeling soft, smooth, and manageable
Cons: - Some users may find the scent too strong - May not be as effective for extremely damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula with aloe essence aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	TRESemme is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Kantar
Competition	10	8	Facing competition from other established premium conditioner brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Specifically formulated for dry hair, addressing a common consumer need.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position TRESemme Pro Pure Moisture Boost Conditioner well in the growing Indian premium hair care market.

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