The Tribe Concepts Organic Hair Cleanser Natural Powder Shampoo Cleanses Scalp Effectively and Makes the Roots Stronger Contains Shikakai Amla and Hibiscus 100 Chemical Free Natural 150 gm Kraft Paper Packing

The Tribe Concepts Organic Hair Cleanser Natural Powder Shampoo Cleanses Scalp Effectively and Makes the Roots Stronger Contains Shikakai Amla and Hibiscus 100 Chemical Free Natural 150 gm Kraft Paper Packing

Key Features: - Contains natural ingredients like Shikakai, Amla, and Hibiscus - Cleanses scalp effectively and strengthens roots - 100% chemical free - Comes in a 150 gm Kraft paper packing

For whom: This organic hair cleanser is suitable for all hair types, especially for those looking for a natural and chemical-free alternative to traditional shampoos.

Pros: - Effectively cleanses scalp - Strengthens roots - Chemical-free - Eco-friendly packaging

Cons: - May take some time to get used to for those used to traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular natural ingredients like Shikakai, Amla, and Hibiscus.	BeautyInsider
Brand Strength	20	18	Established brand with a focus on organic and chemical-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	RetailToday
Competition	10	8	Facing competition from other established organic hair care brands.	CosmeticsBusiness
Use-case Advantage	5	5	Effective scalp cleansing and strengthening of hair roots.	Vogue
Final Market Score	100	76/100 (3.80/5)	Organic hair cleanser with natural ingredients positioned well in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—