The Oil Factory Cold Pressed 100 Pure Castor Oil 250 Ml

The Oil Factory Cold Pressed 100 Pure Castor Oil 250 Ml

is a premium quality oil that is extracted using the cold-pressed method, ensuring the retention of all its natural nutrients and benefits.

Key Features:
- 100% pure and natural
- Cold-pressed method of extraction
- Rich in nutrients and minerals
- Multipurpose oil for hair, skin, and nails

For whom:
The Oil Factory Cold Pressed 100% Pure Castor Oil is suitable for all skin and hair types. It is especially beneficial for those looking to improve the health and appearance of their hair, skin, and nails.

Pros:
- High quality and pure oil
- Versatile and multipurpose
- Rich in nutrients for skin and hair

Cons:
- Some may find the scent overpowering
- Thick consistency may be difficult to work with for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality cold-pressed castor oil with proven benefits for hair health.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	Business Standard
Competition	10	8	Facing moderate competition from other established cold-pressed oil brands.	India Today
Use-case Advantage	5	5	Versatile oil suitable for various hair care routines and treatments.	Femina
Final Market Score	100	76/100 (3.80/5)	A premium cold-pressed castor oil with strong brand presence and competitive pricing.

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