The Body Shop Shea Butter Richly Replenishing Conditioner For Dry Hair Shea 250 Gram

The Body Shop Shea Butter Richly Replenishing Conditioner For Dry Hair Shea 250 Gram

The Body Shop Shea Butter Richly Replenishing Conditioner is a nourishing hair product specifically designed for those with dry hair. Formulated with community trade shea butter from Ghana, this conditioner helps to hydrate and deeply nourish dry, damaged hair.

Key Features:
- Contains community trade shea butter from Ghana
- Helps to hydrate and nourish dry hair
- Leaves hair feeling soft, smooth, and replenished
For those with dry, lackluster hair in need of some extra moisture and hydration, this Shea Butter Richly Replenishing Conditioner is the perfect solution. Whether your hair is naturally dry or has been damaged by heat styling or chemical treatments, this conditioner can help to restore moisture and improve the overall health and appearance of your hair.

Pros:
- Rich, creamy formula that deeply nourishes hair
- Leaves hair feeling soft, smooth, and replenished
- Contains ethically sourced shea butter
Cons:
- May be too heavy for those with fine or oily hair
- Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter is a popular ingredient for moisturizing dry hair in India.	Vogue
Brand Strength	20	18	The Body Shop is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners in India.	Retail360
Competition	10	8	Facing competition from other international and local brands offering similar products in India.	Business Today
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry hair in India.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium conditioner catering to the growing demand for natural hair care in India.

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