Soapy Twist Premium Sulfate Free Silicone Free Conditioner Base 750g

Soapy Twist Premium Sulfate Free Silicone Free Conditioner Base 750g

About Product: Soapy Twist Premium Sulfate Free Silicone Free Conditioner Base is a high-quality conditioner base made without harsh sulfates or silicones. It is designed to nourish and moisturize the hair without weighing it down.

Key Features: - Sulfate-free formula gently cleanses the hair without stripping it of its natural oils - Silicone-free formula helps prevent build-up and allows for better absorption of nutrients - Can be customized with essential oils, botanical extracts, or other additives for personalized hair care

For Whom: This conditioner base is ideal for those with sensitive scalp, dry or damaged hair, or anyone looking for a more natural alternative to traditional hair care products.

Pros: - Gentle and nourishing formula - Customizable for individual hair care needs - Free from harsh chemicals

Cons: - May not provide enough hydration for extremely dry hair types - Some users may find the need to experiment with different additives for desired results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free and silicone-free formulation aligns with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulfate-free conditioners in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other sulfate-free conditioner brands in the market.	Kantar
Use-case Advantage	5	5	Offers deep conditioning benefits suitable for Indian hair types and conditions.	Retail360
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free conditioner with strong brand and feature fit.

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