SheaMoisture Manuka Honey Mafura Oil Intensive Hydration Conditioner 13 Ounce

SheaMoisture Manuka Honey Mafura Oil Intensive Hydration Conditioner 13 Ounce

This product is a deeply hydrating conditioner that is specifically designed to nourish and moisturize dry, damaged hair. It is made with natural ingredients like Manuka Honey and Mafura Oil, which are known for their powerful moisturizing properties.

Key Features: - Intensive hydration formula - Helps repair and restore dry, damaged hair - Made with natural ingredients - Free from sulfates, parabens, phthalates, and other harmful chemicals - Suitable for all hair types

For whom: This conditioner is perfect for anyone with dry, damaged hair looking to restore moisture and improve hair health. It is suitable for all hair types and textures.

Pros: - Provides intense hydration - Helps repair and restore damaged hair - Made with natural ingredients - Free from harmful chemicals

Cons: - Some users may find the scent too strong

Overall, SheaMoisture Manuka Honey Mafura Oil Intensive Hydration Conditioner is a great option for those looking to deeply moisturize and nourish their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Manuka honey and Mafura oil are popular ingredients in Indian hair care.	Nielsen
Brand Strength	20	10	SheaMoisture is a recognized brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners.	Kantar
Competition	10	6	Facing competition from both international and local hair care brands.	IRI
Use-case Advantage	5	5	Addresses dry and damaged hair concerns common in India.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner in a growing natural hair care market.

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